Adobe Systems announced today that its Flash Player 10.1 software for mobile devices is now being released to its platform partners. The plugin-based technology, which allows for a range of interactive elements including video, games and even advertising, is already available for Google Android phones running the latest operating system revision, code-named “Froyo,” but technically known as Android version 2.2. This OS now runs on Google’s Nexus One and is expected to arrive on other Android phones like the Motorola Droid, Motorola Milestone, HTC Evo, HTC Incredible, HTC Desire and the Samsung Galaxy S. Adobe has also now shipped Flash Player 10.1 for Mobile to its device partners who will then prep the software for launch on Blackberry (RIM), webOS (Palm), Windows Phone 7, LiMo, MeeGo and Symbian smartphones. The one notable exception to this list is, of course, Apple’s iPhone. Sponsor To Flash or Not to Flash? For some Android users, the promised ability to run Flash on their mobile phones was just as big a selling point in their purchasing decision as the lack of Flash on Apple’s iPhone was to others, or so they claim. The debate about the technology and its place in the mobile ecosystem has been publicly aired, dirty-laundry style, with a long-form memo posted by Apple CEO Steve Jobs , who said the Adobe technology “falls short” in a mobile era that’s all about “low power devices, touch interfaces and open web standards.” Adobe CEO Shantanu Narayen then shot back via an interview with the Wall St. Journal calling Jobs’ missive at times “patently false,” and “a smokescreen,” then concluded that the Apple CEO and himself simply have very different world views. “Our view of the world is multi-platform,” he explained. With today’s “multi-platform” shipment of Flash for mobile, it appears that view is close to being realized. But will consumers really want Flash, once it arrives? Flash for Mobile: Not a CPU Hog, Says Adobe Adobe claims they will. The company says this new version of the Flash Player has been completely redesigned for mobile use, making “efficient use of CPU and battery performance,” a direct shot against one of Jobs’ complaints that Flash was, in layman’s terms, a CPU hog that too quickly drained a phone’s battery. To showcase what mobile users have been missing out on, Adobe has also launched a mini-site at m.flash.com which features dozens of sites optimized for Flash, including those from Warner, Sony Pictures, Nickelodeon, PBS Kids, TBS, Sundance, USA Today, BBC, Macy’s, Prada, FAO Schwartz, MLB, NBA, NHL, Sky Sports, Formula 1, FIFA World Cup and others. Then, in what feels almost like press release overkill, the company sent out details of the announcement to news outlets such as this one with no less than 32 attributable quotes from a range of analysts, content partners and technology and device partners. There are no small names on this lineup which includes the likes of HTC, Google, RIM, ARM, Samsung, Dell, Intel, Qualcomm, Texas Instruments, Brightcove, HBO, Viacom, Turner, MSNBC, CNET and several others. The message, or at least the one Adobe wants you to hear, is that many if not most of today’s biggest names support Flash. Flash to Impact Sales? And yet… Despite not running Flash technology when it was well known that Flash support was arriving soon for Android and others, Apple’s mobile device lineup has been selling well. And that’s putting it mildly. According to recent data from the Nielsen Company, the iPhone retains a 28% smartphone market share in the U.S. to Android’s 9% and is still growing. And recently, a Piper Jaffray analyst upped his estimate for iPhone 4 sales by 1 million units, pegging the Cupertino-based company to now sell 9.5 million units before the quarter’s end on June 30th. The message here, in the numbers at least, is that a phone’s ability to support Flash may or may not really matter when it comes to OS choice. Picking a smartphone is a more complex decision, one based on carrier contracts, design, available applications, ease of use and thousands of other user requirements. Will “does it run Flash?” ever make it on the list that exists in the consumer’s mind? And even if it does, will it matter in the end? Will Flash sell phones? Now that Flash has arrived for Android and soon elsewhere, we’ll finally be able to answer that question. And the answer will impact Adobe’s mobile strategy for years to come. Today is truly a make-it-or-break-it moment for the company. They’ve put up. Time to see if Flash will deliver. Discuss

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Blogs with Balls 3 is happening in Chicago this weekend; next week’s H+ Summit is all about the “Rise of the Citizen Scientist”; and a few days after that is the Corporate Social Media Summit , which features speakers from McDonald’s, Adidas, PepsiCo, Dell, Johnson & Johnson and Nokia. And don’t forget about the ReadWriteWeb Real-Time Web Summit on June 11. We’d love to have you join us . How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 4 – 6 June 2010: Chicago, IL Blogs with Balls 3 The bright future of sports media gathers for Blogs with Balls 3 in Chicago at the legendary Wrigley Field. This third installment of the conference focuses on sports and local media, the ever-changing face of traditional media, as well as all the ways that mobile and emerging technologies are changing the world of the sports fan (and the companies trying to reach him or her) today. Feature speakers from established players like ESPN, Sports Illustrated, Yahoo! Sports & The Sporting News and emerging blogging/podcasting personalities and sports new media entrepreneurs, not to mention former professional athletes who are bolstering their brand through digital. Register before May 15 and save more than $50 off the full ticket price at blogswithballs3.eventbrite.com . Use discount code RWWxBWB 11 June 2010: New York City You’re invited to join ReadWriteWeb for our third event and our first on the East Coast: the ReadWriteWeb Real-Time Web Summit , on June 11 at the Metropolitan Pavilion in New York City. This is our second Summit on the Real-Time Web, following on from our successful debut event in Mountain View last October. It will follow the same unconference format, which we have gotten a lot of great feedback on. The Real-Time Web is a set of technologies that impacts almost every service, activity and application on the Web. We were one of the first news outlets to analyze the Real-Time Web and we’ve since written extensively about it . Come to the summit to understand how it impacts you, your business and your next development. The ReadWriteWeb team is excited about our first New York event and we look forward to seeing you there! 12 – 13 June 2010: Harvard University, Cambridge, Massachusetts 2010 H+ Summit The focus of 2010’s H+ Summit is on the “Rise of the Citizen Scientist” and will feature 60 renowned speakers who are leaders and champions of global movements involving transformative science and technology. These thought-leaders will provide an early look at the trends and technologies that attendees will be writing, speaking and communicating about for the next twenty years. Three of the Summit ’s featured speakers include Ray Kurzweil, noted futurist, Stephen Wolfram, creator of Wolfram|Alpha, and Andrew Hessel, an outspoken advocate and champion of DNA technology. The visionary thinking of Kurzweil, Wolfram and Hessel is representative of the level of trend-setting talks that will be featured in the 2010 H+ Summit. 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald’s, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 21 – 25 June 2010: San Francisco, California SemTech 2010 SemTech 2010 is the world’s largest, most authoritative conference on semantic technology. The programs covers semantics in enterprise computing, consumer applications, search, Linked Data and social networking. SemTech is the place where the entire community gathers to do business – entrepreneurs and investors, researchers and product developers, marketers and customers. This year we have in-depth focus on industry applications in Healthcare, Life Sciences, Open Government, Publishing, Finance and Advertising. Case studies will be provided by early adopters including Best Buy, Biogen, Blue Cross, Boeing, Cleveland Clinic, DoD, Group M, Merck, Nokia, Pearson, Pfizer, Salesforce.com, US Air Force, University of Texas and the World Bank. The conference hashtag is #SemTech. 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code “vel10rww”. 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 5 – 7 July 2010: Marseilles, France Lift France ‘10 Lift France gathers pioneers from all over the world to explore how the technologies and concepts of the Web are changing the real world. Through a combination of workshops, inspiring talks, and innovative demos, Lift offers a chance to anticipate the major shifts ahead, and meet the people who drive them. Together we will explore 4 major topics: “Web Squared”, Making Sense of the World through Shared Data “Fab Labs”, Reinventing Manufacturing People Hacks”, Distributing Control and Knowledge “Privacy Revisited”, Protect and Project Speakers include Sam Pitroda, advisor to India’s PM on innovation; Alma Whitten, Google’s privacy lead; Haakon Karlsen, Fab Labs Foundation; Michael Cross, FreeOurData.org ; Amit Zoran, MIT Smart Cities Lab; Nathalie Kosciusko-Morizet, French minister for the Digital Economy; Geoff Mulgan, the Young Foundation. 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete’s perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 22 – 23 September 2010: Singapore Social Media World Forum Asia Social Media World Forum Asia is back for 2010. The event will be taking place at the larger venue – The Suntec Conference Centre – before the F1 Singapore night race. Two days of interactive and engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Speakers include: Blake Chandlee, VP & Commercial Director, EMEA, Facebook Nicki Kenyon, Vice President, Digital Marketing APMEA, MasterCard Reynold D’Silva, Global Brand Marketing Manager, Unilever Pooja Arora, Brand Manager, P&G Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide Lito S. German, Marketing Director, BMW Group Asia Ranjeet-Shandu Singh, Digital Project Manager, Ogilvy One Singapore Derek Yeo, Head of Marketing, Tiger Airways 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today’s market. Early bird registration rates are available. 29 – 30 March 2011: London Social Media World Forum Europe Social Media World Forum Europe : Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Social Media World Forum Europe is continuing to evolve and deliver an event which is second to none, ensuring our audience receive the maximum potential from attending our shows. New for 2011 we have introduced interactive panel discussions, live streamed debate sessions, collaborative learning, break-out group discussions, open Q&A portions in every session, open workshops, with group discussions and interactive zones within the exhibition hall. We have introduced the Online Marketing Toolbox Workshops, educating in all elements of the online marketing mix, such as SEO, Paid Search, Affiliate, Mobile & Apps. The perfect toolbox to complete your online marketing strategy. Download this entire events calendar in iCal format. Discuss

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There are lots of interesting events on the horizon (including the ReadWriteWeb Real-Time Web Summit ), but one taking place this week that’s worth noting is Glue , “the only conference devoted solely to exploring the problem-sets facing architects, developers and IT professionals in a “post-cloud” world.” Can’t make it to Denver for the event? Don’t worry, we’ll be live blogging it . How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 25 – 27 May 2010: Denver, Colorado Glue Glue is the only conference devoted solely to exploring the problem-sets facing architects, developers and IT professionals in a “post-cloud” world. Glue focuses on the APIs and protocols (Twitter, Facebook, Websockets, PubSubHubBub, XMPP), formats and standards (RDF/Linked Data, JSON, Microformats, HTML5), platforms and providers (Amazon, Rackspace, Google App Engine, Salesforce.com, Eucalyptus), Identity Protocols (OAuth/WRAP, SAML, OpenID, SPML) emerging NoSQL data models (Cassandra, CouchDB, MongoDB, Riak, HBase), and other mechanisms that are building the post-cloud world. ReadWriteCloud will be blogging live from Gluecon and CloudCamp, and ReadWriteWeb’s Alex Williams will be moderating the “Managing Complexity in the Cloud” session. Please join us May 25-27 in Denver, Colorado. ReadWriteWeb readers can receive 10% off of registration by using the code “RWW12″. 27 – 28 May 2010: Beijing, China Global Mobile Internet Conference The Global Mobile Internet Conference is designed specifically for entrepreneurs, executives and influencers to understand and capitalize on the growing opportunities in mobile internet. Though focused on opportunities in Asia, much of the conference dialogue is intended to compare and trade best practices across borders, especially between the East and West. Around 1000 industry leaders from Asia, Europe and North America are expected to attend. The conference will be in English, Chinese, Japanese and Korean. 28 May 2010: Beijing, China Global Mobile Internet Conference – Innovation Show & Startup Competition The Global Mobile Internet Conference Innovation Show intends to be a launch pad for innovative mobile internet startups from around the world. Innovation Show finalists will have the opportunity to present their company to an expected 1,000 investors, industry leaders, and press. Finalists will be judged by and receive feedback from a team of respected venture capitalists and angel investors. The judges will choose one company as the GMIC Innovation Show Winner. Startups must apply by April 4. 4 – 6 June 2010: Chicago, IL Blogs with Balls 3 The bright future of sports media gathers for Blogs with Balls 3 in Chicago at the legendary Wrigley Field. This third installment of the conference focuses on sports and local media, the ever-changing face of traditional media, as well as all the ways that mobile and emerging technologies are changing the world of the sports fan (and the companies trying to reach him or her) today. Feature speakers from established players like ESPN, Sports Illustrated, Yahoo! Sports & The Sporting News and emerging blogging/podcasting personalities and sports new media entrepreneurs, not to mention former professional athletes who are bolstering their brand through digital. Register before May 15 and save more than $50 off the full ticket price at blogswithballs3.eventbrite.com . Use discount code RWWxBWB 11 June 2010: New York City You’re invited to join ReadWriteWeb for our third event and our first on the East Coast: the ReadWriteWeb Real-Time Web Summit , on June 11 at the Metropolitan Pavilion in New York City. This is our second Summit on the Real-Time Web, following on from our successful debut event in Mountain View last October. It will follow the same unconference format, which we have gotten a lot of great feedback on. The Real-Time Web is a set of technologies that impacts almost every service, activity and application on the Web. We were one of the first news outlets to analyze the Real-Time Web and we’ve since written extensively about it . Come to the summit to understand how it impacts you, your business and your next development. The ReadWriteWeb team is excited about our first New York event and we look forward to seeing you there! 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald’s, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 21 – 25 June 2010: San Francisco, California SemTech 2010 SemTech 2010 is the world’s largest, most authoritative conference on semantic technology. The programs covers semantics in enterprise computing, consumer applications, search, Linked Data and social networking. SemTech is the place where the entire community gathers to do business – entrepreneurs and investors, researchers and product developers, marketers and customers. This year we have in-depth focus on industry applications in Healthcare, Life Sciences, Open Government, Publishing, Finance and Advertising. Case studies will be provided by early adopters including Best Buy, Biogen, Blue Cross, Boeing, Cleveland Clinic, DoD, Group M, Merck, Nokia, Pearson, Pfizer, Salesforce.com, US Air Force, University of Texas and the World Bank. The conference hashtag is #SemTech. 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code “vel10rww”. 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete’s perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 22 – 23 September 2010: Singapore Social Media World Forum Asia Social Media World Forum Asia is back for 2010. The event will be taking place at the larger venue – The Suntec Conference Centre – before the F1 Singapore night race. Two days of interactive and engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Speakers include: Blake Chandlee, VP & Commercial Director, EMEA, Facebook Nicki Kenyon, Vice President, Digital Marketing APMEA, MasterCard Reynold D’Silva, Global Brand Marketing Manager, Unilever Pooja Arora, Brand Manager, P&G Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide Lito S. German, Marketing Director, BMW Group Asia Ranjeet-Shandu Singh, Digital Project Manager, Ogilvy One Singapore Derek Yeo, Head of Marketing, Tiger Airways 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today’s market. Early bird registration rates are available. 29 – 30 March 2011: London Social Media World Forum Europe Social Media World Forum Europe : Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Social Media World Forum Europe is continuing to evolve and deliver an event which is second to none, ensuring our audience receive the maximum potential from attending our shows. New for 2011 we have introduced interactive panel discussions, live streamed debate sessions, collaborative learning, break-out group discussions, open Q&A portions in every session, open workshops, with group discussions and interactive zones within the exhibition hall. We have introduced the Online Marketing Toolbox Workshops, educating in all elements of the online marketing mix, such as SEO, Paid Search, Affiliate, Mobile & Apps. The perfect toolbox to complete your online marketing strategy. Download this entire events calendar in iCal format. Discuss

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It’s not déjà vu – this week’s top story was, like last week, about deleting Facebook: “How Do I Delete My Facebook Account?” A Fast Growing Query (Image) . We also continued our exploration of the significant Internet trends of 2010: We gave readers a rundown of the top Internet of Things blogs; in data portability news Facebook sued Power.com; and we took a look at the state of augmented reality in the aftermath of the ReadWriteWeb Mobile Summit. Read on for more. Sponsor Story of the Week: How do I Delete Facebook? “How Do I Delete My Facebook Account?” A Fast Growing Query (Image) Wikipedia Goes 3D More Web Industry Leaders Quit Facebook, Call For Open Alternative 10 Internet of Things Blogs To Keep An Eye On Study: Twitter Is Not a Very Social Network Mozilla’s Plans for Firefox 4: Faster, Sleeker Interface & Better Privacy Controls More coverage and analysis from ReadWriteWeb Mobile Web Why You Should Jailbreak the iPad The Slow Death of the Landline: Quarter of U.S. Households are Now Wireless-Only RWW Mobile Summit: Coverage Round-Up More Mobile Web coverage Augmented Reality State of the Augmented Reality Union from the RWW Mobile Summit More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We’re pleased to announce ReadWriteWeb’s latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user’s view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things 10 Internet of Things Blogs To Keep An Eye On Ranching in the Cloud More Internet of Things coverage Data Portability Enki Sports Debuts Smartphone-Based Training for iPhone Facebook Suing Power.com for Auto-Logging More Data Portability coverage Real-Time Web Time.com Dips its Toes Into the Real-Time Stream Is Real-Time Search Still Waiting for Mainstream Adoption? More Real-Time Web coverage . Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. When Entrepreneurs Should Ignore Advice Why VCs Won’t Sign Your NDA Balancing Act: Keeping Power Users Happy Without Overwhelming the Newbies ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. IBM Uses Emoticons, Social Media for Predictive Analytics Sharepoint 2010 Launch: A Chance To Make Some Comparisons How Darwin’s Finches and API’s Are Connected in the Post 20th Century Economy Enjoy your weekend everyone. Subscribe to Weekly Wrap-up You can subscribe to the Weekly Wrap-up by RSS or by email below. RWW Weekly Wrap-up Email Subscription form: Discuss

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Tomorrow San Francisco-based Enki Sports is bundling wireless sensors and the Web together into a real-time integrated training system that you communicate with via your smartphone. “The system will coach the athlete based on their training plan, monitor’s the athlete’s performance via wireless sensors and provide feedback during performance to help the athlete follow their plan,” according to COO Jeff Broderick. Sponsor The integrated system runs real-time training data to a web site that is inflected according to that data and checked against a workout plan. Any modification is then “pushed back down to the phone in time for the next workout.” “One of the biggest problems we solve is to give each workout context within the athlete’s overall plan and how it relates to their goals. Because our system knows the athlete’s plan and listens to the athlete’s body in real time, our customers are more likely to avoid fatigue-related injuries and performance issues,” according to CEO Kirk Ewing. The packages contain the wireless sensors to record heart rate and sport specific data, a phone application and a subscription to the MyEnki online training app. The first platform to be supported will be the iPhone. iPhone Sport Packages for Cycling will ship in June with Running following in August and Triathlon later in Q4 2010. Support for Android will arrive in Q4 2010 with Blackberry and other phones following in 2011. The smartphone connection may help to distinguish Enki Sports from competitors such as Nike , as well as BodyMedia , Fitbit and others. Discuss

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