This week’s news was all about the new iPhone, but our top story was about something completely different: Java, and whether or not you need it. We also continued our exploration of the significant Internet trends of 2010: The Internet of Things really is a series of tubes; augmented reality may save the planet; and we mapped the oil spill using the real-time Web . Read on for more. Sponsor Top Stories of the Week Who Needs Java? Probably Not You How to Jailbreak iOS 4.0 for iPhone 3G Jailbreaking iOS 4.0? How To Keep a Jailbreak For iPhone 3G or 3GS OpenDNS Launches FamilyShield, Free Parental Controls Service for Web New iPhone Software Arrives Today – Can You Run it? More coverage and analysis from ReadWriteWeb Real-Time Web How Twitter Annotations Could Bring the Real-Time and Semantic Web Together Online Language Learning Company Babbel Adds Voice Recognition Tool Mapping the Oil Spill in Real Time More Real-Time Web coverage . Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future . Augmented Reality Can Augmented Reality Help Save the Planet? More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We’re pleased to announce ReadWriteWeb’s latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user’s view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Mobile Web iPhone 4: Your Burning Questions Answered Google Activates Android “Kill Switch,” Zaps Useless Apps Developers Betting on Android for Long-Term Success, Says Surveyy More Mobile Web coverage Internet of Things Google, GE & Others Prototype Wireless Mote to Connect Any Device to Smart Grid The Internet IS a Series of Tubes: Real-Time Mapping of the London Underground More Internet of Things coverage Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Is Venture Capital Broken? Posterous and Ambition: A Lesson for Startups? Delicious Founder, AOL Exec Launch Hacker Angels ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. Oxygen: A Desktop Network Connected to the Cloud Architects of Amazon Web Services Launch Nimbula, Promise an OS for the Cloud Weekly Poll: Is Salesforce.com Chatter Really That Unique? Does it Matter? ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to ‘enterprise 2.0′ and using social software inside organizations. Antivirus Product Testing is Changing, Whether Vendors Like it or Not 3 Up-and-Coming Collaboration Suites Google Apps Now Supports Multiple Domains Enjoy your weekend everyone. Subscribe to Weekly Wrap-up You can subscribe to the Weekly Wrap-up by RSS or by email below. RWW Weekly Wrap-up Email Subscription form: Discuss

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Just because the new iPhone arrived in stores today doesn’t mean the rest of the technology world shut down. In fact, today in San Francisco the 2010 Semantic Technology Conference continued its week-long series of talks and sessions about the semantic Web – the ability to understand and intelligently interpret content from the Web. A fascinating of how the semantic Web is colliding with the real-time Web is through Twitter and the impending release of annotations – and Ph.D student Joshua Shinavier provided some fascinating semantic scenarios for their use. Sponsor Twitter posts already contain plenty of metadata that allows for smart filtering and organization, including date and location. With annotations, however, the metadata possibilities will be literally endless. Tweet metadata could eventually contain information or links based on words or phrases in the tweet itself, other options added to the tweet, or even other external data like the weather in the senders location at the time it was sent. Imagine being able to add an infinite number of hashtags to a post without wasting precious characters. As Shinavier points out in his presentation ( see slides above ), Semantic databases could then plug into the annotation metadata and provide real-time semantic information to those who seek it. Using existing databases like GeoNames , Linked Movie Database and FOAF (Friend of a Friend) , very specific searches for genres of tweets can be collected. Searchers could ask for tweets about “places in developing countries,” “English-language movies starring Chinese actors,” or “songs by artists my friends like,” says Shinavier. Shinavier likens annotations to the real-time version of attributes from RDF (Resource Description Framework) , which provide websites with extended semantic metadata. Since Twitter’s annotations will be easy to implement for developers, the sheer size of the network of use will create the “long tail” of real-time semantic data, he says. The application of the semantic Web to annotations will make it easier for developers to create richer applications, which benefits the end user. In basic terms, the Web is getting smarter. Not Skynet smart, but smart, and with the mashup of the real-time fire-hose of information coming from services like Twitter, the semantic Web can provide even deeper and richer interactions for users. Personally, I am highly anticipating the release of annotations because I know brilliant developers are going to create amazing applications that leverage metadata. Throwing in semantic recognition only sweetens the pot. Image from Flickr user Colectivo Mambembe . Discuss

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At the Semantic Technology conference in San Francisco today, Google gave an update of its rich snippets initiative – which adds extra information to Google search results. For example, showing restaurant review ratings. It’s an experimental Semantic Web feature, but today’s update shows that usage is increasing and Google wants to ramp it up significantly. Rich snippets was announced in May last year and began to be seen in results around October. At the SemTech panel today, Google’s Pravir Gupta noted that rich snippets impressions have grown four-fold globally since October 2009, with a two-fold increase on the US/English Web. Rich snippets is available in more than 40 languages. Sponsor Gupta told the SemTech audience that there are now more than 50 reviews sites using rich snippets, for example sites that offer restaurant reviews. Also there has been uptake on social networking sites, like Facebook and LinkedIn. The most common use cases are events (which was added in January ) and recipe formats. Google is adding support for more formats, such as video, local businesses and shopping. Google is using structured data open standards such as microformats and RDFa to power the rich snippets feature. As the below chart shows, microformats is more common than RDFa for this feature. Google spent a good deal of today’s panel continuing its drive to get webmasters to adopt rich snippets. It has a tool called the Rich Snippets Testing Tool , which helps publishers utilize rich snippets. Finally, Kavi Goel from Google talked about how Google can accelerate growth of the ecosystem, noting that less than 5% of webpages currently have semantic markup. Google wants to see this rise to 50% or more. It is looking for critical mass, which includes adding more formats and encouraging more “beneficial peer pressure” for companies to support rich snippets. Goel cited restaurant review sites as an example – it’s not just Yelp which supports it, but other restaurant review services too. Rich snippets is an example of how the Semantic Web is being adopted by large and powerful Internet companies, so it’s encouraging to see that Google is pushing for rapid adoption. Discuss

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Tomorrow at the 2010 Semantic Technology Conference , Primal will launch a new publishing platform. It’s grandly described as a “semantic synthesis platform,” but simply put it’s a publishing platform that automates the production of content. What’s more, the resulting web pages include no original content . It’s all aggregated from other sources. So in many ways this is reducing Web publishing to its most basic form, devoid of new content. Is this “automated content manufacturing,” as founder Paul Sweeney described it to me today, useful to people? Sponsor The stated goal of Primal is to deliver a “personalized content experience that is based directly on [a user's] individual thoughts and ideas.” Primal Pages, the first application of this platform, is a webpage builder that enables a user to create a web presence based on their topics of interest. The content sources include Wikipedia, Yahoo! and Flickr. The use cases of Primal, according to Sweeney, include a teacher building a website of course materials for their students and a small business providing information to support their product. In my initial tests today, Primal seemed a little raw – although the UI is slick. The brainstorming and ‘find content’ aspects of the product are essentially search features that surface keywords and media from sites like Wikipedia and Flickr. What’s most interesting about Primal is the publishing aspect, the webpage builder. This is well designed and easy to use. Within a matter of minutes I was able to ‘author’ a webpage about my favorite band, The Velvet Underground. However, as noted above, it had no original content on it – which means it doesn’t add much value to the Web as a whole. Primal appears to be competing with other lightweight publishing services , such as Tumblr and Posterous. More so, the so-called Geocities 2.0 startups like Weebly and Yola. The difference is that Primal is much more automated than any of those services, which takes a lot of creativity out of publishing. I asked Sweeney how he thought Primal compared to Demand Media, the content farm that is pumping thousands of pieces of content onto the Web each day. He acknowledged that Primal will also pump a lot of (unoriginal) new pages onto the Web, but he said that Primal content is architected by the end user and not the company. Despite the rather hyperbolic terminology in the company’s press release (an upcoming product called ‘Primal Thought Networking’ apparently “supercharges your thinking by remembering, organizing and connecting your ideas in your own machine-readable thought network”), the product itself is interesting because it takes Web publishing down to its very basic bare bones. Whether this is something that enough consumers need or want – and whether it’s good for the Web – is yet to be determined. Discuss

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If you’re a regular ReadWriteWeb reader, you probably think the semantic Web is as important as we do . Which means you may want to check out the upcoming SemTech 2010 , which bills itself as “the world’s largest, most authoritative conference on semantic technology,” and is taking place in San Francisco later this month. But you’re going to have to choose, because O’Reilly Media’s Web performance and operations conference, Velocity , is taking place at the same time just 50 miles away. Decisions, decisions. You can import individual events in the Events Guide into Google Calendar using the link beside each entry, or download the entire thing as an iCal file (which is importable into Google Calendar, Outlook, Windows Live Calendar, etc.) or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 12 – 13 June 2010: Harvard University, Cambridge, Massachusetts 2010 H+ Summit The focus of 2010’s H+ Summit is on the “Rise of the Citizen Scientist” and will feature 60 renowned speakers who are leaders and champions of global movements involving transformative science and technology. These thought-leaders will provide an early look at the trends and technologies that attendees will be writing, speaking and communicating about for the next twenty years. Three of the Summit ’s featured speakers include Ray Kurzweil, noted futurist, Stephen Wolfram, creator of Wolfram|Alpha, and Andrew Hessel, an outspoken advocate and champion of DNA technology. The visionary thinking of Kurzweil, Wolfram and Hessel is representative of the level of trend-setting talks that will be featured in the 2010 H+ Summit. 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald’s, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 21 – 25 June 2010: San Francisco, California SemTech 2010 SemTech 2010 is the world’s largest, most authoritative conference on semantic technology. The programs covers semantics in enterprise computing, consumer applications, search, Linked Data and social networking. SemTech is the place where the entire community gathers to do business – entrepreneurs and investors, researchers and product developers, marketers and customers. This year we have in-depth focus on industry applications in Healthcare, Life Sciences, Open Government, Publishing, Finance and Advertising. Case studies will be provided by early adopters including Best Buy, Biogen, Blue Cross, Boeing, Cleveland Clinic, DoD, Group M, Merck, Nokia, Pearson, Pfizer, Salesforce.com, US Air Force, University of Texas and the World Bank. The conference hashtag is #SemTech. 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code “vel10rww”. 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 5 – 7 July 2010: Marseilles, France Lift France ‘10 Lift France gathers pioneers from all over the world to explore how the technologies and concepts of the Web are changing the real world. Through a combination of workshops, inspiring talks, and innovative demos, Lift offers a chance to anticipate the major shifts ahead, and meet the people who drive them. Together we will explore 4 major topics: “Web Squared”, Making Sense of the World through Shared Data “Fab Labs”, Reinventing Manufacturing People Hacks”, Distributing Control and Knowledge “Privacy Revisited”, Protect and Project Speakers include Sam Pitroda, advisor to India’s PM on innovation; Alma Whitten, Google’s privacy lead; Haakon Karlsen, Fab Labs Foundation; Michael Cross, FreeOurData.org ; Amit Zoran, MIT Smart Cities Lab; Nathalie Kosciusko-Morizet, French minister for the Digital Economy; Geoff Mulgan, the Young Foundation. 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete’s perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 22 – 23 September 2010: Singapore Social Media World Forum Asia Social Media World Forum Asia is back for 2010. The event will be taking place at the larger venue – The Suntec Conference Centre – before the F1 Singapore night race. Two days of interactive and engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Speakers include: Blake Chandlee, VP & Commercial Director, EMEA, Facebook Nicki Kenyon, Vice President, Digital Marketing APMEA, MasterCard Reynold D’Silva, Global Brand Marketing Manager, Unilever Pooja Arora, Brand Manager, P&G Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide Lito S. German, Marketing Director, BMW Group Asia Ranjeet-Shandu Singh, Digital Project Manager, Ogilvy One Singapore Derek Yeo, Head of Marketing, Tiger Airways 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today’s market. Early bird registration rates are available. 29 – 30 March 2011: London Social Media World Forum Europe Social Media World Forum Europe : Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Social Media World Forum Europe is continuing to evolve and deliver an event which is second to none, ensuring our audience receive the maximum potential from attending our shows. New for 2011 we have introduced interactive panel discussions, live streamed debate sessions, collaborative learning, break-out group discussions, open Q&A portions in every session, open workshops, with group discussions and interactive zones within the exhibition hall. We have introduced the Online Marketing Toolbox Workshops, educating in all elements of the online marketing mix, such as SEO, Paid Search, Affiliate, Mobile & Apps. The perfect toolbox to complete your online marketing strategy. Download this entire events calendar in iCal format. Discuss

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