A recent survey of 2733 mobile application developers has shed new light on the so-called “Apple vs. Google” battle that’s taking place now in the smartphone industry, positioning Apple’s dominant iPhone/iPad operating system (iOS) against Google’s mobile operating system Android. The survey, conducted by mobile app development company Appcelerator , asked a representative sample of their some 51,000 customers to weigh the pros and cons of both the Apple and Google mobile platforms, among other things. According to the findings, developers view Apple’s near-term outlook favorably, given its App Store, large market share and device line up. However, it’s Android’s adaptability as a platform that had the developers pegging the OS as the best bet for long-term success. Sponsor Apple: Near-Term Dominance Makes it Number One Pick…for Now It should come as no surprise that developers overwhelming picked Apple’s iOS (formerly iPhone OS) mobile platform for near-term success, given its market dominance. But when asked for more detail, 69% of developers said that Android’s potential for long-term success was greater due to its ability to extend to other devices, including tablets, e-Readers and set-top boxes. Appcelerator positioned this battle as one between “near-term momentum” and “long-term dominance,” but there’s a flip side to the fight which wasn’t fully considered: the battle of the “cons” between the two platforms, another survey question that was left, for the most part, unexamined. When reporting on the downsides to the two dominant OS’s, developers said that Apple’s worst “con” was its closed and controlling nature.

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For those of you with your head in the cloud , we’ve got two big events for you in the next few weeks. Salesforce.com is holding Cloudforce 2010 , which will have “more than 35 Cloud Leaders on the tradeshow floor and 18 expert-led breakout sessions.” A few days later, the Cloud Computing World Forum will take place in London, which will “provide a focused platform for the global cloud and SaaS industry.” You can import individual events in the Events Guide into Google Calendar using the link beside each entry, or download the entire thing as an iCal file (which is importable into Google Calendar, Outlook, Windows Live Calendar, etc.) or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 21 – 25 June 2010: San Francisco, California SemTech 2010 SemTech 2010 is the world’s largest, most authoritative conference on semantic technology. The programs covers semantics in enterprise computing, consumer applications, search, Linked Data and social networking. SemTech is the place where the entire community gathers to do business – entrepreneurs and investors, researchers and product developers, marketers and customers. This year we have in-depth focus on industry applications in Healthcare, Life Sciences, Open Government, Publishing, Finance and Advertising. Case studies will be provided by early adopters including Best Buy, Biogen, Blue Cross, Boeing, Cleveland Clinic, DoD, Group M, Merck, Nokia, Pearson, Pfizer, Salesforce.com, US Air Force, University of Texas and the World Bank. The conference hashtag is #SemTech. 22 June 2010: San Jose, California Cloudforce 2010 Salesforce.com , the enterprise cloud computing company, announces Cloudforce 2010 , the largest cloud computing event of the year. This industry, customer and developer event is being held at the San Jose McEnery Convention Center in San Jose, Calif. With the arrival of Cloud 2, the next generation of cloud computing that is collaborative, real-time and mobile, an entirely new economy has emerged. Some of the biggest names in technology are participating in Cloudforce 2010 – from the world’s largest software companies like BMC and CA, to technology pioneers like Dell and VMware and several surprise guests – all to educate the technology community on how they can realize tremendous success with Cloud 2. Cloudforce 2010 will provide the roadmap for the cloud computing industry with more than 35 Cloud Leaders on the tradeshow floor and 18 expert-led breakout sessions. Salesforce.com will also announce the arrival of Salesforce Chatter . Register here . 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code “vel10rww”. 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 5 – 7 July 2010: Marseilles, France Lift France ‘10 Lift France gathers pioneers from all over the world to explore how the technologies and concepts of the Web are changing the real world. Through a combination of workshops, inspiring talks, and innovative demos, Lift offers a chance to anticipate the major shifts ahead, and meet the people who drive them. Together we will explore 4 major topics: “Web Squared”, Making Sense of the World through Shared Data “Fab Labs”, Reinventing Manufacturing People Hacks”, Distributing Control and Knowledge “Privacy Revisited”, Protect and Project Speakers include Sam Pitroda, advisor to India’s PM on innovation; Alma Whitten, Google’s privacy lead; Haakon Karlsen, Fab Labs Foundation; Michael Cross, FreeOurData.org ; Amit Zoran, MIT Smart Cities Lab; Nathalie Kosciusko-Morizet, French minister for the Digital Economy; Geoff Mulgan, the Young Foundation. 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete’s perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 22 – 23 September 2010: Singapore Social Media World Forum Asia Social Media World Forum Asia is back for 2010. The event will be taking place at the larger venue – The Suntec Conference Centre – before the F1 Singapore night race. Two days of interactive and engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Speakers include: Blake Chandlee, VP & Commercial Director, EMEA, Facebook Nicki Kenyon, Vice President, Digital Marketing APMEA, MasterCard Reynold D’Silva, Global Brand Marketing Manager, Unilever Pooja Arora, Brand Manager, P&G Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide Lito S. German, Marketing Director, BMW Group Asia Ranjeet-Shandu Singh, Digital Project Manager, Ogilvy One Singapore Derek Yeo, Head of Marketing, Tiger Airways 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today’s market. Early bird registration rates are available. 29 – 30 March 2011: London Social Media World Forum Europe Social Media World Forum Europe : Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Social Media World Forum Europe is continuing to evolve and deliver an event which is second to none, ensuring our audience receive the maximum potential from attending our shows. New for 2011 we have introduced interactive panel discussions, live streamed debate sessions, collaborative learning, break-out group discussions, open Q&A portions in every session, open workshops, with group discussions and interactive zones within the exhibition hall. We have introduced the Online Marketing Toolbox Workshops, educating in all elements of the online marketing mix, such as SEO, Paid Search, Affiliate, Mobile & Apps. The perfect toolbox to complete your online marketing strategy. Download this entire events calendar in iCal format. Discuss

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Media relations starts with understanding the basics and finding the right leads . Next, you want to craft a powerful enough message that will make the media want to cover you. You’re not newsworthy if only you think the story idea is awesome. As someone managing media relations, you’re subject to the needs and wants of journalists, who in turn are subject to the needs and wants of their readers; by proxy you’re subject to the readers who’ll be seeing your story. Sponsor Guest author Danny Wong is the Media and Marketing Guru of Blank Label , an e-commerce startup specializing in co-created custom dress shirts. Blank Label has been featured and mentioned in publications like the New York Times, BusinessWeek, Forbes, FastCompany, and more. He is also an undergrad studying at Bentley University. Here are some things to consider when building a strong message to communicate: How is this story different? Media Relations For Startups Media Relations 101

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On the eve of ReadWriteWeb’s Real-Time Web Summit we want to give you a better sense of what we’re going to be unconferencing about tomorrow. For those of you that can’t make it to New York City to attend the event, you’ll be able to follow some of our activities on our summit stream page . From the number one presentation, which has been viewed 10,000 times, to the tenth most popular, which has been viewed 600 times, all these presentations are less than 9 months old. They explain how companies can use the real-time Web to get ahead, and how media outlets can situate themselves to be the first to report breaking stories. Also explained in great detail is how designers are planning to use the real-time Web in the future. If you know of any presentations we left out, please leave a link in the comments below. And have fun tomorrow! Sponsor The Real-Time Web (and Other Buzzwords) View more presentations from err . Real Time Is *Not* Fast Enough: Three Strategies For Companies To Get Ahead View more presentations from Jeremiah Owyang . Next page: Real-time Ruby for the Real-time Web Real-time Ruby for the Real-time Web View more presentations from Ilya Grigorik . Technology and the Real-Time Web: Blog World Expo 2009 View more presentations from Louis Gray . Real-time Web: Timeshifting Organizational Learning View more presentations from Teemu Arina . Next page: Real Time Web – The Third Leg of Marketing Real Time Web – The Third Leg of Marketing View more webinars from West17Media . On the horizon of a real-time networked society View more documents from Chris Thorpe . Real-Time News Curation: NewsMastering and NewsRadars View more presentations from RobinGood . Next page: The Perfect Local Media Company in 2014: a Composite Sketch The Perfect Local Media Company in 2014: a Composite Sketch View more presentations from Sebastien Provencher . The Powerful Web Traffic Profile of Breaking News in a Community View more presentations from Pat Kitano . Discuss

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What would you do if you knew exactly who was coming to your site and were able to tailor your site accordingly? With Demandbase ’s B2B-focused Real-Time ID service, businesses can now identify information about a visitor’s company, including industry, size, location and revenue before they even render their sites. In addition, they can also identify if that visitor is already a customer. Thanks to this, businesses can now, for example, tailor their marketing messages and advertising on their home pages for every visitor, and show them just those messages and white papers that are relevant to their businesses. Sponsor Demandbase’s solution is based on the company’s extensive database of company IP addresses. While regular reverse IP lookup services often only reply with the address of a company’s ISP, Demandbase has created its own proprietary database that goes beyond this and provides far more detailed information. The company has also partnered with various data providers like Dun & Bradstreet, Jigsaw, Edgar Online, Harte-Hanks, Hoovers and LexisNexis that allow it to display relevant company data. The idea here is that by being able to identify your visitors even before you render a page for them, you can cater your website to these visitors and increase your chance of converting these visitors into paying customers. This technology also comes in handy when it comes to registration forms. Instead of asking visitors for their company information when they want to download a white paper, for example, Demandbase already has this information. Integrates with Existing Tools Demandbase provides its customers with an API, so they can integrate this information with their existing customer management and business intelligence solutions. The company claims that it can correctly identify 83% of U.S. business traffic and that its real-time solution can identify a customer within 5 milliseconds. The company currently identifies about 200 million Web visits to B2B websites each month. New Today: LivePerson Integration Starting today, Demandbase is also bringing its technology to LivePerson , the popular live chat solution for businesses websites. Thanks to this, a company that implements Demandbase’s solution can now, for example, ensure that chats on their website are routed to the right specialists, and instead of having to gather basic information from these customers in the chat, the agents can immediately provide relevant information to their customers. Discuss

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