It’s been five years now since ICANN , the not-for-profit Internet Corporation for Assigned Names and Numbers, first proposed a .xxx top-level domain for sexually explicit sites and the BBC reports today that the battle has finally ended with the agency’s approval. Sponsor The domain name has been rejected numerous times before, with lobbying from the American Family Association and the Family Research Council bringing pressure from the Bush administration , which said it feared creating a virtual red-light district for Internet pornography. Since then, however, ties between ICANN and the U.S. government have been loosened , giving the organization more independence. As the BBC reports today, however, the .xxx domain can make it even easier to block adult content where it is not allowed or desired. The article quotes Stuart Lawley, chairman of ICM Registry, as saying that this decision is “great news for those that wish to consume, or avoid, adult content.” The creation of a .xxx domain makes it quite simple for places like public libraries and schools to enforce a blanket ban of the domain. To some degree, the opposition of conservative groups seems surprising, as the .xxx domain would also make it easier to block such content from reaching the family computer as well. On the other end of the spectrum, even many members of the adult industry have been weary of the introduction of a porn-only domain, citing fears that it would be made mandatory. Sex educator and author Violet Blue called much of this “hysteria and hyperbole” suggesting that instead of getting all worked up over the new domain, “you’d think someone with a big porn business would start creating a set of best practices to allay fears and make guidelines that decision-makers could refer to.” Already, there are more than 110,000 pre-reservations for .xxx domains and the first ones are scheduled to go live early in 2011. Discuss

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More often than not, an entrepreneur with a great idea looking for funding will pitch his or her startup dozens, if not hundreds of times to potential investors. There is an endless amount of resources out there for entrepreneurs looking to learn the best practices for their pitch, including what to include in their decks, how long to speak, and what pitfalls to avoid. By the time an entrepreneur actually gets funding, they’ve probably mastered their pitch to a point where they could recite it in their sleep and provide advice of their own to newcomers. The problem with this is they can get stuck in their pitch mentality and it can creep into areas of their business that need the ole straight talk express. Sponsor Michael Hirshland of Polaris Venture Partners , who blogs under the name VCMike , wrote today about a problem he often sees when in board meetings with startups. The issue is that entrepreneurs are so used to speaking a certain way to VCs that they sometimes have a pitch-like tone that gets in the way of board room progress. As Hirshland points out , don’t try to beat around the bush when it comes to bad news. “VCs hear bad news all the time — it is part of the startup process and part of the VC job description,” says Hirshland. “Any VC worth his or her salt should respond to bad news, provided it is shared in a timely fashion, by helping the entrepreneur figure out the best way to respond rather than dwelling on what went wrong.” He advises CEOs to stear clear of attempts to placate their board members by spouting off excuses for whatever their bad news is, or by claiming that they are already fixing the problem in hopes of avoiding any impending wrath. From what Hirshland says, board members are not schoolmasters there to punish you and whip you into shape; they are there to help, so don’t isolate yourself, he says. If you speak openly and honestly about your issues with your board, chances are you will preserve your most valued asset as an entrepreneur and as a startup: credibility. “Early stage ventures are filled with ambiguity. Entrepreneurs and their investors need to make quick decisions based on information that is far from complete,” says Hirshland. “This necessitates relying to a very substantial degree on the entrepreneurs’ interpretation of the situation and prospects.” In other words, you are the eyes and ears for your board, and if you aren’t being open and honest with them, bad things will happen. Worst of all, speaking with fluff and rounding out the rough edges of your company will destroy your credibility, which Hirshland calls “toxic” to your partnership and “not a happy place for either the entrepreneur or the investor.” As we mentioned earlier this week, credibility is your best friend when trying to get funded, so make sure you carry it with you and preserve it in your board meetings and into your company’s future. Save the pitching for future rounds of fundraising, and when it comes to your board members, don’t try to win them over, simply treat them like equal members of your team. Discuss

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