This week’s news was all about the new iPhone, but our top story was about something completely different: Java, and whether or not you need it. We also continued our exploration of the significant Internet trends of 2010: The Internet of Things really is a series of tubes; augmented reality may save the planet; and we mapped the oil spill using the real-time Web . Read on for more. Sponsor Top Stories of the Week Who Needs Java? Probably Not You How to Jailbreak iOS 4.0 for iPhone 3G Jailbreaking iOS 4.0? How To Keep a Jailbreak For iPhone 3G or 3GS OpenDNS Launches FamilyShield, Free Parental Controls Service for Web New iPhone Software Arrives Today – Can You Run it? More coverage and analysis from ReadWriteWeb Real-Time Web How Twitter Annotations Could Bring the Real-Time and Semantic Web Together Online Language Learning Company Babbel Adds Voice Recognition Tool Mapping the Oil Spill in Real Time More Real-Time Web coverage . Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future . Augmented Reality Can Augmented Reality Help Save the Planet? More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We’re pleased to announce ReadWriteWeb’s latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user’s view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Mobile Web iPhone 4: Your Burning Questions Answered Google Activates Android “Kill Switch,” Zaps Useless Apps Developers Betting on Android for Long-Term Success, Says Surveyy More Mobile Web coverage Internet of Things Google, GE & Others Prototype Wireless Mote to Connect Any Device to Smart Grid The Internet IS a Series of Tubes: Real-Time Mapping of the London Underground More Internet of Things coverage Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Is Venture Capital Broken? Posterous and Ambition: A Lesson for Startups? Delicious Founder, AOL Exec Launch Hacker Angels ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. Oxygen: A Desktop Network Connected to the Cloud Architects of Amazon Web Services Launch Nimbula, Promise an OS for the Cloud Weekly Poll: Is Salesforce.com Chatter Really That Unique? Does it Matter? ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to ‘enterprise 2.0′ and using social software inside organizations. Antivirus Product Testing is Changing, Whether Vendors Like it or Not 3 Up-and-Coming Collaboration Suites Google Apps Now Supports Multiple Domains Enjoy your weekend everyone. Subscribe to Weekly Wrap-up You can subscribe to the Weekly Wrap-up by RSS or by email below. RWW Weekly Wrap-up Email Subscription form: Discuss

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You may know Dropbox . It’s the wildly popular file storage and syncing service that is driving the geek set gaga. You may also know Box.net. It’s the Web-based file storage and collaboration service. Now meet Oxygen Cloud . We’re not talking about a cloud for that cable network with a distinct feminine edge. Still, the logo is a cute pink. At least one fellow blogger at Enterprise 2.0 asked me if they were selling Oprah….in the cloud. He was serious. Sponsor Instead, Oxygen Cloud is a desktop file sharing service that combines storage and collaboration features in a cloud-based environment. It may sound odd to think of Oxygen as a cloud-based service on your desktop. But you can pretty much mix anything with the cloud these days. The desktop fits in a cloud environment as a symbol for the relationship between the Web and traditional work environments. Open the icon on your desktop or on any device and the cloud is right there. Dropbox has the feature. It’s a Nomadesk feature, too. Nomadesk considers itself to have a collaborative component so the combination Oxygen Cloud provides is not unprecedented. But there is a gap in the market. Data storage and collaboration are not often viewed n the same context. But they are forces that can be networked together by using the desktop as an abstraction to the concept of the cloud. Collaboration is still the hot topic. Any number of companies are working on developing services that provide sharing, co-editing, activity streams and associated features. Several popped up at Enterprise 2.0 On the contrary, we did not hear much discussion at Enterprise 2.0 about data storage and the amount of structured and unstructered data that is being produced. Oxygen believes it can solve both issues by bringing these forces together. The service won’t be available until later this summer so we will have to wait for it to go live before testing it out. But we did get the chance to sit down with Founder and CEO Peter Chang at Enterprise 2.0 last week. Chang says the Web is not really a place where the enterprise does its work. We’d care to differ a bit on that premise but we can agree that the ability to divest the Web storage from collaboration makes some sense. It may also have some value to serve as a way to mend the relationship between data storage and sharing. The Oxygen Cloud desktop environment permits people to share files in an end-to-end secure network. Files can be shared in a virtual environment that is connected to a public cloud. In that way, Oxygen Cloud acts as a super broker for Amazon or other cloud services. The data is securely stored. But the people can see the content in the same place. It’s a method of packaging that can solve a few problems. It helps mitigate the data storage question. And people can share document in what Oxygen maintains is a secure environment. Oxygen will also provide a do-it-yourself private cloud through a partnership with Data Robotics. Bandwidth is one of the issues with a service like Oxygen. It says a private cloud environment may resolve issues with Internet latency. Oxyen Cloud is subsidiary of LeapFILe , which provides secure file transfer services to the Fortune 500. It’s this pedigree that gives the service some additional strength. They are in a position to bridge that file storage experience. Oxgen Cloud combines collaboration so it is not a pure file storage service. In that respect it is a bit of a departure for LeapFile. We’ll see how things look once the beta goes live. Discuss

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Before the e-reader wars , Amazon’s Kindle and Barnes & Noble’s Nook e-readers were $259. Then B&N dropped the Nook to $199 and lowering its lower-end Wi-Fi version to $149. Amazon then dropped the Kindle’s price to $189. All the while, Borders stood in the background paring its nails. Border’s e-reader, the Kobo , has stayed steady at $149.99 and its smaller version, the Libre , at $119. Borders believes that’s the right place for the e-reader to be. “According to Boston Consulting Group , high prices continue to be a barrier to eReader adoption. The consumer sweet spot for eReader cost (is) between $100 and $150. This positions Borders for strong consumer adoption and market penetration.” Sponsor The most Borders has done in reaction to the e-reader duel is to add a little baksheesh to their offers. This morning Borders announced it was bundling the Kobo with a $20 Borders gift card, and double Borders Bucks that can be used towards a future purchase. Given that their two primary competitors are getting wise to the “sweet spot” idea, will Borders have to get its hands dirty? Before it counted on being by far the most reasonably-priced of the offerings. But what does it have if it loses that to its better known rivals? We have asked Borders and will publish an update if they respond. In the meantime, the iPad , which has sold several million in a couple of months, is despite its monthly fee, a threat for the time being. Read more ReadWriteWeb coverage of e-readers and e-books . Discuss

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Amazon just dropped the price of its Kindle e-reader to $189 . This move comes just a few hours after B&N announced the launch of its WiFi-only Nook for $149 and reduced the price of its 3G-enabled version of the Nook to $189. No doubt, Amazon’s price drop is a direct reaction to B&N’s attack on Amazon’s Kindle business and it will be interesting to see how B&N will react to Amazon’s new challenge. Sponsor In its press release, Amazon doesn’t address B&N’s Nook directly. Instead, Amazon takes a thinly veiled swipe at Apple’s iPad and stresses that the Kindle can be used in “bright sunlight” and that it is light enough for “one-handed reading.” In addition, Amazon stresses that even though the Kindle is a 3G device, users won’t have to pay monthly fees or sign annual contracts. For Half a Day, the Nook was the Cheapest 3G-Enabled E-Reader Now that the Kindle is $10 cheaper than the Nook 3G, Amazon’s e-reader is now the cheapest 3G-enabled standalone e-reader on the market – a claim that B&N was still able to make in its announcement this morning. The WiFi-only Nook is still $40 cheaper than the Kindle, but with its 3G connection, the Kindle offers a very significant extra feature for what is only a slightly higher price. How Will B&N React? Another Price Drop or Focus on Unique Features? It will be interesting to see how this race to the bottom will play out. Amazon has already shown that it is willing to take a loss on the Kindle business in order to gain market share. If B&N decides to undercut Amazon’s price again, chances are that Amazon will pull even within hours. If B&N decides to keep its current pricing scheme, chances are that the company will focus its marketing on the unique features of the Nook ecosystem, including the ability to lend e-book to friends for up to two weeks and B&N’s in-store reading program. In addition, the Nook’s small touchscreen at the bottom of the device gives B&N’s e-reader an additional hardware feature that the Kindle doesn’t offer yet. Discuss

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Last week, Amazon Web Services announced its Import/Export service would be openly available, in order to facilitate the movement of data to and from the cloud. The catch: it appears as though the fastest way to transfer large amounts of data is by mailing a storage device to Amazon. As Amazon itself noted when they launched the Import/Export service, “it would take over 80 days to upload just 1TB of data over a T1 connection.” Sponsor Using the mail to move data in and out of the cloud seems like a low-tech solution to a high-tech problem: infinitely scalable cloud resources mean little when broadband capabilities make it difficult to get information in and out. What are your thoughts on Amazon’s solution to lengthy upload and download times? What do you think about mailing your data to the cloud? survey software Discuss

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